Quickly find out if we have already addressed your query in our FAQs
How do you approach ethical concerns regarding the portrayal of specific individuals, especially when presented as part of a ‘game’?
The dignified representation of beneficiaries in Virtual Village is very important to us. How individuals/testimonials will be presented in your charity’s immersive donation experiences, will be outlined and discussed with you before the development. Virtual Village is not a game in the classical sense but a gamified donation experience, meaning the only ‘gamy’ aspects are that users earn points with each donation which they can then use to unlock new features e.g. a new location. The purpose of this gamification is to keep users engaged and encourage them to return to the game to explore and donate to new charity projects. At no point will beneficiaries be presented as classical game characters or ridiculed.
How do you keep the donors engaged? Doesn’t the use of video captured in a specific time and place restrict the content?
In order to keep users engaged, we provide them with new content step by step. Therefore, we film several different scenarios in various locations e.g. clinic, school, farms, etc. The more donation items and places your charity can relate to, the easier it is for us to provide users with new content as they progress through the donation experience. Another benefit of this step-by-step release of different donation items is that it enables us to set priorities as some donations might be required more urgently and/or in higher quantity than others. Another part of our engagement strategy is gamification i.e. users earn points with each donation which they can use to unlock new features, compete with their friends and more.
Do we have to use our own resources to market our Virtual Village experience?
It is very important to us to make sure you recruit enough donors to reach your KPIs (Key Performance Indicator) and have a satisfying ROI (Return of Investment). Therefore, we offer to promote your Virtual Village experience with our 3-step marketing strategy to “get”, “keep” and “grow” users free of charge. Using your own resources is absolutely optional. However, we recommend charities to implement Virtual Village in their marketing strategy for better results. We are happy to consult you in this matter and find an individual solution.
Some of our projects are not very attractive for donors but all the more important to improve the lives of beneficiaries. How do you make sure our strategic prioritized projects receive enough donations and superficially attractive activities are not over-supported?
Our team is very creative and excels at presenting projects which might not seem very attractive on paper or are hard to visualise (e.g. training health workers, work with governments towards policies, etc.) in an engaging way that makes people want to donate and support them. To control the amount of donations you want receive for each project, you can set priorities so that people have to support certain projects to progress through the experience and unlock other donation items of a lower priority. As most donations are broken down into micro donations and bigger ones e.g. an ultrasound machine can be funded together with friends (e.g. by sharing the project on social media) it is also not a big deal for users. Moreover, we can limit the amount of donations per item to avoid a scenario in which you receive more money for one item than you can use for the intended project.
We have to exercise a lot of caution with the way we spend our funds in fundraising activities, as this is donors’ money that we don’t spend on programmes. How can we be sure that Virtual Village will provide a sufficient ROI (Return of Investment)?
Having worked in the non-profit sector ourselves, we are aware that it is sometimes hard to justify new fundraising tools and being innovative. Since we are the first company to offer immersive donation experiences and this is what we specialise in – Virtual Village is our company’s only product, it is very much in our interest to meet your expectations and we are therefore happy to discuss different terms of payment options.